Working Papers 2018-19

Working Papers / Case Study / Books – 2018-19

S.No.Faculty NameTitle of the articleCo-AuthorCategory
1Dr. S. V. Ramana RaoA Study on Factors Determining the Savings Behaviour Among College Students – An Application of SEM ApproachDr. K. Sasi KumarResearch Paper
2Dr. K. Sasi KumarExamining the Co-integration and Causality between Base Metals, Currencies, Sensex, Yellow Metal and Crude OilResearch Paper
3Dr. K. Sasi KumarMarket Research on Market Mapping and Competitive Advantage of Mother and Child Care Products – Conjoint Analysis ApproachDr. N. C. RajyalakshmiResearch Paper
4Dr. A. Muralidhar PrasadEntrepreneurship Awareness among Techman Graduates
5Dr. A. Muralidhar PrasadImpact of Demonetization on the Life Style of ChangesDr. N. C. RajyalakshmiResearch Paper
6Dr.L.Krishna VeniApplication of CARAMEL Model to Life Insurance Companies in India – A Comparative AnalysisKarteek Chedadeepu Senior Student, PGDM-BIFASS, SSIMResearch Paper
7Dr.L. Krishna VeniSectoral Growth of Southern States-An AnalysisMrs. V. Annapurna
8Mr. Arijit SantikaryTitle of the Article: Impact of Market Orientation on the Student Satisfaction of Business School in Hyderabad and Rangareddy District of Telangana State.Dr. SF Chandrasekhar
9Mr.Nagender MAn Empirical Analysis on Multi Factor ModelResearch Paper
10Mrs. V. AnnapurnaA causal relationship between insurance and economic growth in BRICS countriesJoint IRFRC(Nanyang Technological University, Singapore)-APRIA Conference, 29 July to 1 August 2018, Singapore.
11Dr. P. S. SwathiA Study on Perception of Management Students about Gender Equality, Encouraging Woman Entrepreneurship and Self EmploymentResearch Paper
12Dr. M. Anil RameshStart-Up Marketing Strategies in India – (10-12 case studies)Dr. Priya Grover, Dr. Sabyasachi Dasgupta, to be published – Emerald GroupCase Study Book
13Dr. Kompalli Sasi KumarCourse : Business Finance
Lessons – 1 – Working Capital
Lesson -2- Capital Budgeting
Course Writer- Dr. B. R. Ambedkar Open University, HydText Book Chapters – B.Com-II Year III Semester
14Mr. Pardhasaradhi MadasuUnion Budget Announcement and Stock Market Indices of NSE and BSENagendra MarisettyResearch Paper
15Mr.M.ChaithanyaA Study on Pattern of Social Media use by B-School Students for Career PlanningProf. B.Madusudana RaoResearch Paper