Working Papers / Case Study / Books – 2018-19

S.No. Faculty Name Title of the article Co-Author Category
1 Dr. S. V. Ramana Rao A Study on Factors Determining the Savings Behaviour Among College Students – An Application of SEM Approach Dr. K. Sasi Kumar Research Paper
2 Dr. K. Sasi Kumar Examining the Co-integration and Causality between Base Metals, Currencies, Sensex, Yellow Metal and Crude Oil Research Paper
3 Dr. K. Sasi Kumar Market Research on Market Mapping and Competitive Advantage of Mother and Child Care Products – Conjoint Analysis Approach Dr. N. C. Rajyalakshmi Research Paper
4 Dr. A. Muralidhar Prasad Entrepreneurship Awareness among Techman Graduates
5 Dr. A. Muralidhar Prasad Impact of Demonetization on the Life Style of Changes Dr. N. C. Rajyalakshmi Research Paper
6 Dr.L.Krishna Veni Application of CARAMEL Model to Life Insurance Companies in India – A Comparative Analysis Karteek Chedadeepu Senior Student, PGDM-BIFASS, SSIM Research Paper
7 Dr.L. Krishna Veni Sectoral Growth of Southern States-An Analysis Mrs. V. Annapurna
8 Mr. Arijit Santikary Title of the Article: Impact of Market Orientation on the Student Satisfaction of Business School in Hyderabad and Rangareddy District of Telangana State. Dr. SF Chandrasekhar
9 Mr.Nagender M An Empirical Analysis on Multi Factor Model Research Paper
10 Mrs. V. Annapurna A causal relationship between insurance and economic growth in BRICS countries Joint IRFRC(Nanyang Technological University, Singapore)-APRIA Conference, 29 July to 1 August 2018, Singapore.
11 Dr. P. S. Swathi A Study on Perception of Management Students about Gender Equality, Encouraging Woman Entrepreneurship and Self Employment Research Paper
12 Dr. M. Anil Ramesh Start-Up Marketing Strategies in India – (10-12 case studies) Dr. Priya Grover, Dr. Sabyasachi Dasgupta, to be published – Emerald Group Case Study Book
13 Dr. Kompalli Sasi Kumar Course : Business Finance
Lessons – 1 – Working Capital
Lesson -2- Capital Budgeting
Course Writer- Dr. B. R. Ambedkar Open University, Hyd Text Book Chapters – B.Com-II Year III Semester
14 Mr. Pardhasaradhi Madasu Union Budget Announcement and Stock Market Indices of NSE and BSE Nagendra Marisetty Research Paper
15 Mr.M.Chaithanya A Study on Pattern of Social Media use by B-School Students for Career Planning Prof. B.Madusudana Rao Research Paper