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  • February 21, 2019 - 9:00am
  • Grand Blue wave Hotel Shah Alam, Malaysia

Samaroh is a mélange of seminars, conferences and workshops both National and International. Every year a contemporary theme is selected. Representatives and delegates from Industry and academicians from the across the country are invited to deliberate and talk on the contemporary topics. This is an opportunity for a student to socialize and get exposed to the industry

About Conference:

In the VUCA (Volatile, Uncertain, Complex and Ambiguous) world, business has no exception from volatility and uncertainty. To overcome the stress on the business uncertainty and gain competitive advantage the businesses are supposed to compulsory innovate. Innovation is possible only with a conscious and continuous effort and market study. This continuous exercise by every business is further creating more complications and increasing the need for a shift in business plans, strategy etc. Due to technology penetration into every walk of life, which also impacts the businesses, overhauling has become a common phenomenon. This is resulting in a paradigm shifting the business outlook ( a classic case of Amazon- shifting from an online book library to online store). Professional management programs are closely associated with businesses and have a responsibility of studying these changes, to understand better, to translate and bring it to the classroom for a discussion. To give an opportunity to every business operations department the seminar theme is conceived and titled as “A Paradigm Shifting A Business Outlook in the Digital Era-Need For Innovations”.

Conference Themes:

The conference covers all the functional areas of management like Finance, Marketing, Human Resources, Operations.

Sub-themes of the conference:

All innovations, digitization and application in functional areas of Management i.e Finance, Marketing, Human Resources and Operations are considered as sub-themes for the conference.


  • Start Date: February 11, 2018
  • Start Time: 10:30am
  • End Date: February 12, 2018
  • End Time: 4:00pm
  • Number of Participants: 200
  • Location: SSIM, Kompally
  • Website: