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Faculty Research Articles Publications 2015-16

Journal

S.NoName of the facultyTitle of the articleJournal NameISSN NoYear
1Dr.N.C.RajyalaxmiCivic Crowd Funding –Alternate Financing Option for Community Development ProjectsInternational Journal of Business Quantitative Economic and Applied Research ManagementISSN: 2349-5677
Volume –II Dec
2015
2015
2Dr.Pavan PatelThe Internal environment: Resources, Capabilities, Competencies and Competitive AdvantageSUGYAANISSN:0975-4032, Volume-VII, Issue-1, January-
June,2015,page no 49-53
2015
3Dr.Agna FernandezParticipation in theater arts and its impact on student’s Perception of Employability SkillsNIRM Journal of Business & Management StudiesISSN-2249-56302015
4Dr.K.Sasi KumarShort run and Long run performance of Initial
Public Offerings (IPOs) during 2007-2012
International Journal on Research and Development – A Management Review (IJRDMR) – Vol– 4ISSN (Print) – 2319
5479
2015
5Dr.M.R.SenapathyA Study on Determinants of BSE Sensex – A Factor Analysis ApproachAEIJMR -VOL-3-ISS-7, JULY-2015ISSN-2348-76242015
6Mr.Lohit KumarRole of Angel Investor in Indian Startup EcosystemFIIB Business
Review
On line ISS N no: 2455-2658 Print ISSN No:
2319-7145 RNI-DELENG/2012/465
52
2016
7Mr.K.V.S.KrishnamohanService Quality
Analysis of Mobile Learning Application- An Empirical Study
Management Today: International Journal of
Management Studies -Hyd
ISSN: 2230-97642016
8Mr.D.SreekanthRelationship Between CO2 Emissions and Economic
Growth in India – The Cointegration Analysis 1970- 2010
Annual Research Journal of Dept. of
Management Studies, The OXFORD College of Eng – Bangalore
ISSN 0254-8755 –
APRIL -2016
2016
9Mrs.V.JayalakshmiIssues and Challenges for Rural Insurance in
India: A Brief Disposition
IRDA JournalVolume XIV, NO-1,

PP 9-15

2016
10Dr. L. Krishna VeniDoes Inward Foreign Direct Investment Stimulate GDP in India?Asian Journal of Research in Business Economics and ManagementISSN 2249-7307, VOL 5, NO-6, JUNE, 2015, PP 83-
94, IMPACTFACTOR: 2.302
2016
11Relationship Between CO2 Emissions and Economic
Growth in India – The Cointegration Analysis 1970-2010
Annual Research Journal of Dept. of Management Studies, The OXFORD College of Eng – BangaloreISSN 0254-8755 – APRIL -2016, Vol -3, April, 2016, pp 97-1022016
12Mrs.P.S.SWATHIEnsuring Accountability of Sustainable Initiatives – A CSR Compliance Perspective Among Public and Private Power
Sectors – NTPC, PGCL and Reliance Power Limited, and Adani Power Ltd.
IJTBMVOL -5, ISSUE -2 -APRIL-JUNE, 20162016
13Dr.A.Muralidhar PrasadPerformance Analysis of Mutual Funds- On Select
Reliance Mutual Fund Schemes from 2009- 2014
PARIKALPAN A KIIT JOURNAL OF MANAGEMENT, BHUBANESWAR, ORISSAISSN: 09742808, VOL-12(1), JAN-JUNE-20162016
14Mr.Arjit SantikaryBranding Business Schools: A Literature Review and Research AgendaIUJ Journal of ManagementMAY 2015 – VOL-III2016
15Dr.M.Anil RameshLeveraging School’s Competitive Position to Gain New Admissions -A Case Study done for Gowtham Model School at Pragathi NagarMANAGEMENT TODAYGRIET – ISSN :2348-3989, VOL-5, No-42016

Conference

S.NoName of the facultyTitle of the articleConference NameISBN NoYear
1Dr. L. Krishna VeniRural – Urban Migration – Issues for Governance, Local GovernanceIRural and Urban Development in India, Manikchand Pahade Law College, JSBN, Auranganbad.978-81- 923531-1-12015
Farmers Suiceds – All About the CatastropheTwo Day National Seminar on Farmers Suicedes:
Causes, Consuquences and Preventive Measures, Dept. of APPLIED Economics,
T.S.Telangana University, Dichpally, Nizambad.
30th and 31st March, 2016
2Dr.S.V.RamanaraoE-Wallet – A ‘Pay’ volutionSeminar on Business Dynaimics – A Paradigm Shift in Policies for Sustainability 2015,St. Mary’s College, Hyd31/10/2015
3Mr. Arjit SantikaryMarketing Effectiveness as a Function of
Organisational Culture and Market Orientation of in B-School Context: A Conceptual Model
International Conference on Strategies for
Business Excellence – Challenges and Opportunities – MREC -Malla Reddy College of Eng. And Technology (MRCET), Hyd
18th & 19th Dec-2015
4Dr.S.F.ChandrasekharMarketing Effectiveness as a Function of Organisational Culture and Market Orientation of in B-School Context : A
Conceptual Model
International Conference on Strategies for
Business Excellence – Challenges and Opportunities – MREC -Malla Reddy College of Eng. And Technology (MRCET), Hyd
18th & 19th Dec-2015
Searching for Competitive Literature on
EBSCO Database : A User’s Survey
International Conference on Business Competitiveness- Perspectives, Challenges & Strategies, SAMAROH-2015, SSIM -HYDISBN 978-81-8424-974-3 Allied Publishers2015
5Dr. N.C.Rajya LaxmiChallenges and Emerging Trends in Management
& Technology
Nalla Narasimha Reddy , School of Management studies – National Conference2015
Growing Importance of Big Data in Financial
Markets Prediction (with Specific Reference to Stock Market)
International Conference on Big Data Analytics2016
6Mr. Pardhaaradhi MadasuChallenges and Emerging Trends in Management
& Technology
Nalla Narasimha Reddy , School of Management studies – National Conference2015
Social Media Marketing and Health
Care Industry– An Overview
One Day National Seminar on Trends and Opportunities in New Age Marketing – 04-Decemeber-2015, Dr. B.R Ambedkar
Degree & PG College, Hyderabad
2015
Growing Importance of Big Data in Financial Markets Prediction (with Specific Reference to Stock Market)International Conference on Big Data Analytics2016
A Study on Cloud Computing Services in
Hyderabad
Two Day National Conference on “Marketing in the
Digital Era – Strategic Issues and Challenges”, Pendakanti Institute
of Management, 11th and 12th, March, 2016
2016
7Dr. Pavan PatelFrom Torment to NostalgiaInternational Conference on Business Competitiveness- Perspectives, Challenges & Strategies, SAMAROH-2015, SSIM -HYDISBN 978-81-8424-974-3 Allied Publishers2015
8Dr.K.Sasi KumarSocial Media Marketing and Health Care Industry
– An Overview
One Day National Seminar on Trends and Opportunities in New Age Marketing – 04-Decemeber-2015, Dr. B.R Ambedkar
Degree & PG College, Hyderabad
2015
A Study on Cloud Computing Services in HyderabadTwo Day National Conference on “Marketing in the
Digital Era – Strategic Issues and Challenges”, Pendakanti Institute
of Management, 11th and 12th, March, 2016
2016
9Dr.M.R SenapathyBASEL-III – The Challenges for the Indian BanksInternational Conference on Business Competitiveness- Perspectives, Challenges & Strategies, SAMAROH-2015, SSIM -HYDISBN 978-81-8424-974-3 Allied Publishers11th and 12th, February, 2015
10Mr.LOHIT KUMARAdoption of Mobile Wallets among College Students in twin cities of Telangana- An Empirical Study7th INTERNATIOANL CONFERENCE ON EXCELLENCE IN
RESEARCH AND EDUCATION, IIM -INDORE
05-05-2016 to 08-05-2016
11Mr. D. SreekanthA STUDY ON CASUL LINKAGES BETWEEN INDIAN AND
SELECT ASIAN STOCK MARKETS
International Conference on Business
Competitiveness- Perspectives,Challenges & Strategies, SAMAROH-2015, SSIM -HYD
ISBN 978-81-8424-974-3 Allied Publishers11th and 12th, February, 2015
12Mrs.V.JayalakshmiGrievance Redressal of Select Insurance Companies in India: A Brief IntrospectionTwo Day National Seminar on Role of Insurnace in
Financial Inclusion, UGC -SAP – DRS -III, Dept. of Commerce, Osmania University, Hyd in association with Insurance Institute of India (III),
Mumbai
28th and 29th March, 2016
13Mrs.P.S.SWATHIE-Business Laws and Regulations In India- A
Review of Current Trends and Future Perspectives
International Conference on Business
Competitiveness- Perspectives, Challenges & Strategies, SAMAROH-2015, SSIM -HYD
ISBN 978-81-8424-974-3 Allied Publishers11th and 12th, February,2015
14Infulential Variable in Manafacturing Data :
Comparative Study
International Conference on Big Data Analytics,
SAMAROH-2016 -SSIM-HYD
ISBN NO: 978-93-85926-04-4Allied PublishersMAY 2015 – VOL-III11th and 12th, Feb, 2016
15Dr.M.Anil RameshWhat the Heck Man to Wow that Was Great!
Dazzling B-School Students
International Conference on Management Education, XIME – BANGALORE in association with ABBS and IAABSGRIET – ISSN :2348-3989, VOL-5, No-418th and 19th, March,2016

Books

S.NoName of the facultyTitle of the bookName of the publisher & placeISBN NoCoverage (Text Book/ Reference Book/ General Book)Month & Year of the publication
1Mrs.V.JayalakshmiTechnical Aspects of Insurance – Module -IIDiploma in Insurance and Risk Management (DIRM)ICAI-New Delhi2015
2Dr.L.KrishnaveniBusiness Competitiveness – Perspectives,
Challenges and Strategies – All the Chapters in the Book
TAllied Publishers Private LimitedISBN 978-81-8423-974-3Reference BookJune, 2015
3Mr.M.PardhasaradhiBusiness Competitiveness – Perspectives, Challenges and Strategies – All the Chapters in the BookAllied Publishers Private LimitedISBN 978-81-8423-974-3Reference BookJune, 2015

Case Study

S.NoName of the facultyTitle of the case studyConferencePublication detailsYear
1Dr. Pavan PatelLeader is A LeaderNational Conference on Academic Innovations and
Administrative reforms to meet global challenges in Higher Education,
Smt.Binzani Mahila Mahavidyalaya, Nagpur.
ISBN No:978-926267-6-5,page no:21-2015
2Mr. LOHIT KUMARZugular’s DilemmaICBM’s International Case Conference-20152015
3Mr.K.V.S.KrishnamohanTo Be or Not To Be18th Annual Covention of Strategic Management
Forum, INDIAN INSTITUTE OF FOREIGN TRADE, NEW DELHI
ISBN 978-81-8423-974-32015
4Dr. Agna FernandezSelf-managed Teams: Transforming Commitment
to Growth and Empowerment
Case Study © 2015 ET CASES, ECCH -Reference no.
315-340-1 Teachign NotesReference no. 315-340-8
ISBN: 978-81-931001-1-0.2015