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Faculty Research Articles Publications 2015-16

Journal
S.No Name of the faculty Title of the article Journal Name ISSN No Year
1 Dr.N.C.Rajyalaxmi Civic Crowd Funding –Alternate Financing Option for Community Development Projects International Journal of Business Quantitative Economic and Applied Research Management ISSN: 2349-5677
Volume –II Dec
2015
2015
2 Dr.Pavan Patel The Internal environment: Resources, Capabilities, Competencies and Competitive Advantage SUGYAAN ISSN:0975-4032, Volume-VII, Issue-1, January-
June,2015,page no 49-53
2015
3 Dr.Agna Fernandez Participation in theater arts and its impact on student’s Perception of Employability Skills NIRM Journal of Business & Management Studies ISSN-2249-5630 2015
4 Dr.K.Sasi Kumar Short run and Long run performance of Initial
Public Offerings (IPOs) during 2007-2012
International Journal on Research and Development – A Management Review (IJRDMR) – Vol– 4 ISSN (Print) – 2319
5479
2015
5 Dr.M.R.Senapathy A Study on Determinants of BSE Sensex – A Factor Analysis Approach AEIJMR -VOL-3-ISS-7, JULY-2015 ISSN-2348-7624 2015
6 Mr.Lohit Kumar Role of Angel Investor in Indian Startup Ecosystem FIIB Business
Review
On line ISS N no: 2455-2658 Print ISSN No:
2319-7145 RNI-DELENG/2012/465
52
2016
7 Mr.K.V.S.Krishnamohan Service Quality
Analysis of Mobile Learning Application- An Empirical Study
Management Today: International Journal of
Management Studies -Hyd
ISSN: 2230-9764 2016
8 Mr.D.Sreekanth Relationship Between CO2 Emissions and Economic
Growth in India – The Cointegration Analysis 1970- 2010
Annual Research Journal of Dept. of
Management Studies, The OXFORD College of Eng – Bangalore
ISSN 0254-8755 –
APRIL -2016
2016
9 Mrs.V.Jayalakshmi Issues and Challenges for Rural Insurance in
India: A Brief Disposition
IRDA Journal Volume XIV, NO-1,

PP 9-15

2016
10 Dr. L. Krishna Veni Does Inward Foreign Direct Investment Stimulate GDP in India? Asian Journal of Research in Business Economics and Management ISSN 2249-7307, VOL 5, NO-6, JUNE, 2015, PP 83-
94, IMPACTFACTOR: 2.302
2016
11 Relationship Between CO2 Emissions and Economic
Growth in India – The Cointegration Analysis 1970-2010
Annual Research Journal of Dept. of Management Studies, The OXFORD College of Eng – Bangalore ISSN 0254-8755 – APRIL -2016, Vol -3, April, 2016, pp 97-102 2016
12 Mrs. P. S. Swathi Ensuring Accountability of Sustainable Initiatives – A CSR Compliance Perspective Among Public and Private Power
Sectors – NTPC, PGCL and Reliance Power Limited, and Adani Power Ltd.
IJTBM VOL -5, ISSUE -2 -APRIL-JUNE, 2016 2016
13 Dr.A.Muralidhar Prasad Performance Analysis of Mutual Funds- On Select
Reliance Mutual Fund Schemes from 2009- 2014
PARIKALPAN A KIIT JOURNAL OF MANAGEMENT, BHUBANESWAR, ORISSA ISSN: 09742808, VOL-12(1), JAN-JUNE-2016 2016
14 Mr.Arjit Santikary Branding Business Schools: A Literature Review and Research Agenda IUJ Journal of Management MAY 2015 – VOL-III 2016
15 Dr.M.Anil Ramesh Leveraging School’s Competitive Position to Gain New Admissions -A Case Study done for Gowtham Model School at Pragathi Nagar MANAGEMENT TODAY GRIET – ISSN :2348-3989, VOL-5, No-4 2016


Conference
S.No Name of the faculty Title of the article Conference Name ISBN No Year
1 Dr. L. Krishna Veni Rural – Urban Migration – Issues for Governance, Local Governance IRural and Urban Development in India, Manikchand Pahade Law College, JSBN, Auranganbad. 978-81- 923531-1-1 2015
Farmers Suiceds – All About the Catastrophe Two Day National Seminar on Farmers Suicedes:
Causes, Consuquences and Preventive Measures, Dept. of APPLIED Economics,
T.S.Telangana University, Dichpally, Nizambad.
30th and 31st March, 2016
2 Dr.S.V.Ramanarao E-Wallet – A ‘Pay’ volution Seminar on Business Dynaimics – A Paradigm Shift in Policies for Sustainability 2015,St. Mary’s College, Hyd 31/10/2015
3 Mr. Arjit Santikary Marketing Effectiveness as a Function of
Organisational Culture and Market Orientation of in B-School Context: A Conceptual Model
International Conference on Strategies for
Business Excellence – Challenges and Opportunities – MREC -Malla Reddy College of Eng. And Technology (MRCET), Hyd
18th & 19th Dec-2015
4 Dr.S.F.Chandrasekhar Marketing Effectiveness as a Function of Organisational Culture and Market Orientation of in B-School Context : A
Conceptual Model
International Conference on Strategies for
Business Excellence – Challenges and Opportunities – MREC -Malla Reddy College of Eng. And Technology (MRCET), Hyd
18th & 19th Dec-2015
Searching for Competitive Literature on
EBSCO Database : A User’s Survey
International Conference on Business Competitiveness- Perspectives, Challenges & Strategies, SAMAROH-2015, SSIM -HYD ISBN 978-81-8424-974-3 Allied Publishers 2015
5 Dr. N.C.Rajya Laxmi Challenges and Emerging Trends in Management
& Technology
Nalla Narasimha Reddy , School of Management studies – National Conference 2015
Growing Importance of Big Data in Financial
Markets Prediction (with Specific Reference to Stock Market)
International Conference on Big Data Analytics 2016
6 Mr. Pardhaaradhi Madasu Challenges and Emerging Trends in Management
& Technology
Nalla Narasimha Reddy , School of Management studies – National Conference 2015
Social Media Marketing and Health
Care Industry– An Overview
One Day National Seminar on Trends and Opportunities in New Age Marketing – 04-Decemeber-2015, Dr. B.R Ambedkar
Degree & PG College, Hyderabad
2015
Growing Importance of Big Data in Financial Markets Prediction (with Specific Reference to Stock Market) International Conference on Big Data Analytics 2016
A Study on Cloud Computing Services in
Hyderabad
Two Day National Conference on “Marketing in the
Digital Era – Strategic Issues and Challenges”, Pendakanti Institute
of Management, 11th and 12th, March, 2016
2016
7 Dr. Pavan Patel From Torment to Nostalgia International Conference on Business Competitiveness- Perspectives, Challenges & Strategies, SAMAROH-2015, SSIM -HYD ISBN 978-81-8424-974-3 Allied Publishers 2015
8 Dr.K.Sasi Kumar Social Media Marketing and Health Care Industry
– An Overview
One Day National Seminar on Trends and Opportunities in New Age Marketing – 04-Decemeber-2015, Dr. B.R Ambedkar
Degree & PG College, Hyderabad
2015
A Study on Cloud Computing Services in Hyderabad Two Day National Conference on “Marketing in the
Digital Era – Strategic Issues and Challenges”, Pendakanti Institute
of Management, 11th and 12th, March, 2016
2016
9 Dr.M.R Senapathy BASEL-III – The Challenges for the Indian Banks International Conference on Business Competitiveness- Perspectives, Challenges & Strategies, SAMAROH-2015, SSIM -HYD ISBN 978-81-8424-974-3 Allied Publishers 11th and 12th, February, 2015
10 Mr.LOHIT KUMAR Adoption of Mobile Wallets among College Students in twin cities of Telangana- An Empirical Study 7th INTERNATIOANL CONFERENCE ON EXCELLENCE IN
RESEARCH AND EDUCATION, IIM -INDORE
05-05-2016 to 08-05-2016
11 Mr. D. Sreekanth A STUDY ON CASUL LINKAGES BETWEEN INDIAN AND
SELECT ASIAN STOCK MARKETS
International Conference on Business
Competitiveness- Perspectives,Challenges & Strategies, SAMAROH-2015, SSIM -HYD
ISBN 978-81-8424-974-3 Allied Publishers 11th and 12th, February, 2015
12 Mrs.V.Jayalakshmi Grievance Redressal of Select Insurance Companies in India: A Brief Introspection Two Day National Seminar on Role of Insurnace in
Financial Inclusion, UGC -SAP – DRS -III, Dept. of Commerce, Osmania University, Hyd in association with Insurance Institute of India (III),
Mumbai
28th and 29th March, 2016
13 Mrs.P.S.SWATHI E-Business Laws and Regulations In India- A
Review of Current Trends and Future Perspectives
International Conference on Business
Competitiveness- Perspectives, Challenges & Strategies, SAMAROH-2015, SSIM -HYD
ISBN 978-81-8424-974-3 Allied Publishers 11th and 12th, February,2015
14 Infulential Variable in Manafacturing Data :
Comparative Study
International Conference on Big Data Analytics,
SAMAROH-2016 -SSIM-HYD
ISBN NO: 978-93-85926-04-4Allied Publishers MAY 2015 – VOL-III 11th and 12th, Feb, 2016
15 Dr.M.Anil Ramesh What the Heck Man to Wow that Was Great!
Dazzling B-School Students
International Conference on Management Education, XIME – BANGALORE in association with ABBS and IAABS GRIET – ISSN :2348-3989, VOL-5, No-4 18th and 19th, March,2016


Books
S.No Name of the faculty Title of the book Name of the publisher & place ISBN No Coverage (Text Book/ Reference Book/ General Book) Month & Year of the publication
1 Mrs.V.Jayalakshmi Technical Aspects of Insurance – Module -II Diploma in Insurance and Risk Management (DIRM) ICAI-New Delhi 2015
2 Dr.L.Krishnaveni Business Competitiveness – Perspectives,
Challenges and Strategies – All the Chapters in the Book
TAllied Publishers Private Limited ISBN 978-81-8423-974-3 Reference Book June, 2015
3 Mr.M.Pardhasaradhi Business Competitiveness – Perspectives, Challenges and Strategies – All the Chapters in the Book Allied Publishers Private Limited ISBN 978-81-8423-974-3 Reference Book June, 2015


Case Study
S.No Name of the faculty Title of the case study Conference Publication details Year
1 Dr. Pavan Patel Leader is A Leader National Conference on Academic Innovations and
Administrative reforms to meet global challenges in Higher Education,
Smt.Binzani Mahila Mahavidyalaya, Nagpur.
ISBN No:978-926267-6-5,page no:21- 2015
2 Mr. LOHIT KUMAR Zugular’s Dilemma ICBM’s International Case Conference-2015 2015
3 Mr.K.V.S.Krishnamohan To Be or Not To Be 18th Annual Covention of Strategic Management
Forum, INDIAN INSTITUTE OF FOREIGN TRADE, NEW DELHI
ISBN 978-81-8423-974-3 2015
4 Dr. Agna Fernandez Self-managed Teams: Transforming Commitment
to Growth and Empowerment
Case Study © 2015 ET CASES, ECCH -Reference no.
315-340-1 Teachign NotesReference no. 315-340-8
ISBN: 978-81-931001-1-0. 2015