Key difference between B2B vs B2C marketing

Key difference between B2B and B2C Marketing

As we see the marketing is booming not only in cities but also in villages too. The reason behind it is everyone is being educated in the right way & the sharing of the knowledge is from various aspects. In simple terms what others think about marketing is just interacting with the people & making a sale. But even marketing also involves two types i.e B2B and B2C. The experience shows the difference between them.

1. Business to Business(B2B):

Before you are marketing to B2B, first you need to understand the requirements of the buyers and in which areas they are focusing on. Later on, you need to analyze whether you are coming out with exact output or not as per the needs. When you are marketing to B2B it totally depends upon the logic & strategic planning of a product. Thus, one has to focus on the features of the product.

B2B marketing has a huge competition in the market so in order to have an upper hand try to be unique in the market. Mainly focus on the message of the product & services. This type of marketing involves a number of decision makers & large budget is discussed among the parties.

2. Business to Customer(B2C):

Based on the product know the target audience. When you are marketing a product to the customer, focus on the benefits of the product so that it will be an eye-cache to the customer. The message should be short, simple & genuine and in a convincing way so that the customers will show interest in the product. A lot of patience is required to drag the customer interest. For suppose if the conversation is too long, which leads to argument and the customers will not show interest in the product. Here, the consumer decision is more emotional.

If once a customer is 100% satisfied with your product then the customer becomes loyal one and the customer consumes the product lifetime as the customer can’t move to the other brand.

key difference between b to b and b to c
1DefinitionThe selling of goods and services between two business entities is known as Business to Business / B2B.The selling of goods and services to a consumer is known as Business to Consumer / B2C.
2CustomerCompanyCustomer(End User)
3Need to focus onRelationshipBenefits of the product
4ChainSupplier to Manufacturer
Manufacturer to Wholesaler
Wholesaler to Retailer
Retailer to Consumer
5Chain horizonLengthyShort
6Buying & Selling cycleLengthyShort
7Decision MakingLong processSimple
8Brand ValueDepends upon trust & mutual relationshipAggressive advertising & promotion

Latest Posts

Making Management in VUCA World

October 21, 2019

Making Management in VUCA World (Published in Hindu Education Plus) Never in the…

Management Skills

August 9, 2019

Management Skills: How can you build your own? A recent Gallup’s study states that 82%…

PGDM Entrepreneurship Development Career Opportunities

July 24, 2019

Scope & its career opportunities in PGDM Entrepreneurship Development In today’s world, we…