Key difference between B2B and B2C Marketing

As, we see the marketing is booming not only in cities but also in villages too. The reason behind it is everyone is being educated in a right way & the sharing of the knowledge is from various aspects. In simple terms what others think about marketing is just interacting with the people & making a sale. But even marketing also involves into two types i.e B2B and B2C. The experience shows the difference between them.

1. Business to Business(B2B):

Before you are marketing to B2B, first you need to understand the requirements of the buyers and in which areas they are focusing. Later on you need to analyze whether you are coming out with exact output or not as per the needs. When you are marketing to B2B it totally depends upon the logic & strategic planning of a product. Thus, one has to focus on features of the product.
The B2B marketing has huge competition in the market so in order to have an upper hand try to be unique in the market. Mainly focus on the message of the product & services. This type of marketing involves more number of decision makers & large budget is discussed among the parties.

2. Business to Customer(B2C):

Based on the product know the target audience. When you are marketing a product to the customer, focus on the benefits of the product so that it will be an eye-cache to the customer. The message should be short, simple & genuine and in a convincing way so that the customers will show interest in the product. A lot of patience is required to drag the customer interest. For suppose if the conversation is too long, which leads to argument and the customers will not show interest in the product. Here, the consumer decision is more emotional.
If once a customer is 100% satisfied with your product then the customer becomes loyal one and the customer consumes the product lifetime as the customer can’t move to the other brand.

difference between b2b and b2c marketing
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S.NO.	Parameters	B2B	B2C
1	Definition	The selling of goods and services between two business entities is known as Business to Business / B2B.	The selling of goods and services to a consumer is known as Business to Consumer / B2C.
2	Customer	Company	Customer(End User)
3	Need to focus on	Relationship	Benefits of the product
4	Chain	Supplier to Manufacturer Manufacturer to Wholesaler Wholesaler to Retailer	Retailer to Consumer
5	Chain horizon	Lengthy	Short
6	Buying & Selling cycle	Lengthy	Short
7	Decision Making	Long process	Simple
8	Brand Value	Depends upon trust & mutual relationship	Aggressive advertising & promotion