Byjus Learning App

Byjus Learning App- Fall In Love With Learning


Byjus Learning App(a unicorn company) is founded in the year 2011 by Byju Raveendran at Bengaluru, Karnataka, India. The popular brand name is Think and Learn Private Ltd; The main focus of the app to teach in a different approach where the learners will not get bored. The complete learning system is through online.

The journey of Byju’s Learning App:

The journey of Byju’s app was started in the year 2011 which mainly focus on building a strong team of experts across content, media and technology to create world-class learning content.

In the year 2015, the team launched an app with Byju’s Learning App. Initially, the app serves educational content focused on grades 4th to 12th to make quality content and teachers more accessible.

In 2016 the company became the first Asian company to receive investment from Chan-Zuckerberg Initiative (CZI). But when it comes to 2017 many wonders happened:
1. Launched K5 app for 4th and 5th grades.
2. The app became a Harvard Business Case Study.
3. In October 2017 they came up with a new logo and brand identity.
4. Byju’s app partnered with SRK to celebrate the curiosity of young minds and the importance of loving what they learn.

Byju's app

Highlights of the app:

*App downloads: 16000000
*Paid subscribers: 9L
*Average time spent everyday: 57 min
*Towns & Cities: 1701+
*Annual retention rate: 90%
*Download the app from: App store(ios device) or Google play
*The app operates on a freemium business model and a mostly paid subscription is required for most of the content.

Products and Services:

The company trains the students for Indian competitive exams and international competitive exams. The Indian competitive exams such as CAT, IAS, JEE, NEET and NCERT Solutions along with free preparation material which is available on the website. The app covers international competitive exams such as GRE and GMAT. They even also cover other courses such as CBSE and ICSE.
You can also get the complete exam information for: CAT exam, IAS exam, UPSC exam.
Free preparation material for:
1. CAT
2. IAS
3. GRE
5. Maths
6. Physics
7. Chemistry &
8. Biology

The main focus is on maths and science, where the concepts are visually explained and in the context using modern digital animations and moving illustrations, all embedded short videos which are of 15-20 minutes.

Byju’s Investors:

The major investors and stakeholders are Chan Zuckerberg Initiative (CZI), Sequoia Capital, Sofina, Lightspeed Venture Partners, Verlinvest, Aarin Capital, Times Internet (Times of India group), IFC and Tencent. This was the first investment from CZI (co-funded by Facebook founder Mark Zuckerberg and Priscilla Chan) in Asia.

As per the company filings with the Ministry of Corporate Affairs, BYJU’S became a unicorn and is valued at US$1 billion (INR 6,505 Crore) in March 2018.

In FY 2016-17, BYJU’S saw its revenue more than double and its losses increase by 10% as compared to the last financial year 2015-16. Gross revenue for FY 2016-17 jumped to $36 Mn (INR 247 Crore) from $16 Mn (INR 110 Crore) in the previous year, clocking a 124% Year-on-Year growth. On the expense front, BYJU’S total expenses grew by 87% from $23 Mn (INR 156 Crore) to $43 Mn (INR 291 Crore), while in FY15-16 this increment was 104%.

Byju’s app- A great way of learning the methodology without getting bored and fall in love with learning. By, this we can bring change to the Indian education system.

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