Siva Sivani Institute of Management

SSIM Residential

Program and Pedagogy

PGDM TRIPLE SPECIALIZATIONTo impart to the students multi-tasking skills to become effective all round managers capable of taking up any challenge in a business environment with domain specializations like finance, marketing, HR and Systems.

Course Structure

TERM - I		TERM - IV
111	MANAGEMENT THEORY AND PRACTICE	241	STRATEGIC MANAGEMENT
112	MICRO ECONOMICS	242	ELECTIVE PAPER – I
113	FINANCIAL ACCOUNTING AND ANALYSIS	243	ELECTIVE PAPER – II
114	QUANTITATIVE TECHNIQUES	244	ELECTIVE PAPER – III
115	MARKETING MANAGEMENT – I	245	ELECTIVE PAPER – IV
116	LEGAL ASPECTS OF BUSINESS & CORPORATE GOVERNANCE	246	ELECTIVE PAPER – V
117	BUSINESS COMMUNICATION	247	IT FOR MANAGERS II (WORK SHOP)
WS1	COMPANY PROFILE PRESENTATION	WS4	COMPANY REVIEW SESSION
TERM – II		TERM - V
121	IT FOR MANAGERS - I	251	INTERNATIONAL BUSINESS
122	MARKETING MANAGEMENT – II	252	ELECTIVE PAPER – VI
123	MACRO ECONOMICS	253	ELECTIVE PAPER – VII
124	FINANCIAL MANAGEMENT – I	254	ELECTIVE PAPER – VIII
125	OPERATIONS RESEARCH	255	ELECTIVE PAPER – IX
126	ORGANIZATIONAL BEHAVIOR	256	ELECTIVE PAPER – X
127	OPERATIONS MANAGEMENT - I	WS5	HBR ARTICLE REVIEW SESSION
WS2	BOOK REVIEW SESSION
TERM - III		TERM - VI
131	FINANCIAL MANAGEMENT – II	261	PROJECT MANAGEMENT /BUSINESS PLAN
132	OPERATIONS MANAGEMENT – II	OTHER CREDIT COURSES   1.        INDUSTRY INTERNSHIP PROJECT 2.        SPECIALIZATION PROJECT 3.        ENGLISH AND PERSONALITY DEVELOPMENT 4.        ORACLE (OPTIONAL) 5.        FOREIGN LANGUAGE (OPTIONAL)
133	HUMAN RESOURCES MANAGEMENT
134	MANAGEMENT ACCOUNTING
135	ENTREPRENEURSHIP
136	BUSINESS RESEARCH METHODS
137	EXPERIENTIAL LEARNING
WS3	INDUSTRY PROFILE/FACTS PRESENTATION

 
ELECTIVES

FINANCE	HUMAN RESOURCES MGMT	MARKETING	OPERATIONS AND IT	BANKING AND ALLIED SERVICES
1.     STRATEGIC FINANCIAL MANAGEMENT 2.     IAPM/SAPM 3.     RISK MANAGEMENT AND DERIVATIVES 4.     CAPITAL MARKETS 5.     MANAGEMENT OF FINANCIAL SERVICES 6.     INTERNATIONAL FINANCIAL MANAGEMENT 7.     PRINCIPLES AND PRACTICES OF BANKING 8.     CORPORATE VALUATION 9.     PERSONAL FINANCIAL PLANNING 10.   HEDGING USING DERIVATIVES (CURRENCY, COMMODITY, FIXED INCOME AND INTEREST RATE)	1.      PERFORMANCE MANAGEMENT 2.      HUMAN RESOURCE DEVELOPMENT 3.      TALENT MANAGEMENT 4.      COMPENSATION MANAGEMENT 5.      INDUSTRIAL RELATIONS AND LABOR LAWS 6.      LEADERSHIP AND CHANGE 7.      MANAGING DIVERSITY 8.      PSYCHOMETRICS 9.      HUMAN RESOURCE ACCOUNTING 10.   BUSINESS ETIQUETTES	1.      CONSUMER BEHAVIOUR 2.      INTEGRATED MARKETING COMMUNICATIONS 3.      PRODUCT AND BRAND MANAGEMENT 4.      CUSTOMER RELATIONSHIP MANAGEMENT 5.      SERVICES MARKETING 6.      FIELD SALES MANAGEMENT 7.      BUSINESS TO BUSINESS MARKETING 8.      RETAILING AND VISUAL MERCHANDISING 9.      INTERNET MARKETING 10.   INTERNATIONAL MARKETING	1.     SOFTWARE ENGINEERING 2.     ARTIFICIAL INTELLIGENCE 3.     DATA WAREHOUSING & DATA MINING 4.     BUSINESS ANALYSIS 5.     UNIFIED MODELING LANGUAGE 6.     OBJECT ORIENTED PROGRAMMING 7.     STRATEGIC OPERATIONS MANAGEMENT 8.     SERVICE OPERATIONS MANAGEMENT 9.     TOTAL QUALITY MANAGEMENT 10.  BUSINESS INTELLIGENCE & FUNDAMENTALS OF BUSINESS ANALYTICS 11.  BUSINESS ANALYTIC TOOLS 12.  REPORT ANALYSIS AND WRITING	1.     MANAGEMENT OF FINANCIAL SERVICES 2.     COMMODITIES MARKET 3.     INSURANCE - I 4.     INSURANCE - II 5.     BANKING - I 6.     BANKING - II 7.     PERSONAL FINANCIAL PLANNING 8.     SECURITIES MARKET 9.     MUTUAL FUNDS 10.  INTERNATIONAL BANKING

PGDM MARKETINGThis is a unique course, designed exclusively for the students who are passionate about marketing and retailing. In this course a student takes more than 30 papers in the area of marketing, which automatically helps him in getting expertise to become a marketing professional.
 
Course Structure

TERM – I		TERM - IV
111	PRINCIPLES & PRACTICES OF MANAGEMENT	241	MARKETING DECISION MAKING (MARKSTRAT)
112	QUANTITATIVE TECHNIQUES – I	242	SELLING AND NEGOTIATION SKILLS
113	BUSINESS COMMUNICATION	243	ELECTIVE SET 1 : PAPER – I
114	MANAGERIAL ECONOMICS	244	ELECTIVE SET 1 : PAPER – II
115	FINANCIAL ACCOUNTING	245	ELECTIVE SET 1 : PAPER – III
116	PRINCIPLES OF MARKETING - I	246	ELECTIVE SET 1 : PAPER – IV
WS1	COMPANY PROFILE PRESENTATION	247	ELECTIVE SET 1 : PAPER – V
		WS4	COMPANY REVIEW SESSION
TERM – II		TERM - V
121	QUANTITATIVE TECHNIQUES – II	251	MARKETING OF FINANCIAL PRODUCTS
122	INFORMATION SYSTEMS FOR MANAGERS	252	ELECTIVE SET 2 : PAPER – I
123	OPERATIONS MANAGEMENT	253	ELECTIVE SET 2 : PAPER – II
124	FINANCIAL MANAGEMENT	254	ELECTIVE SET 2 : PAPER – III
125	ORGANIZATION BEHAVIOUR	255	ELECTIVE SET 2 : PAPER – IV
126	PRINCIPLES OF MARKETING	256	ELECTIVE SET 2 : PAPER – V
127	BUSINESS ENVIRONMENT AND POLICY	WS5	HBR ARTICLE REVIEW SESSION
WS2	BOOK REVIEW SESSION
TERM – III		TERM - VI
131	LEGAL ASPECTS OF BUSINESS & CORP. GOVERNANCE	261	ENTREPRENEURSHIP DEVELOPMENT
132	INTERNET MARKETING & SOCIAL MEDIA
133	HUMAN RESOURCE MANAGEMENT	OTHER CREDIT COURSES   1.       INDUSTRY INTERNSHIP PROJECT 2.       SPECIALIZATION PROJECT 3.       ENGLISH AND PERSONALITY DEVELOPMENT 4.       ORACLE (OPTIONAL) 5.       FOREIGN LANGUAGE (OPTIONAL)
134	MARKETING RESEARCH
135	COST AND MANAGEMENT ACCOUNTING
136	CONSUMER BEHAVIOUR
137	BUSINESS STRATEGY
WS3	INDUSTRY PROFILE/ANALYSIS PRESENTATION

 

ELECTIVE SET 1 (TERM – IV)	ELECTIVE SET 2 (TERM – V)
1.        INTEGRATED MARKETING COMMUNICATIONS 2.        SERVICES MARKETING 3.        RETAILING & VISUAL MERCHANDISING 4.        STRATEGIC BRAND MANAGEMENT 5.        INTERNATIONAL MARKETING 6.        RURAL MARKETING 7.        PHARMACEUTICAL MARKETING 8.        PROJECT MANAGEMENT IN MARKETING 9.        CREATIVITY & INNOVATION IN MARKETING 10.      MARKETING METRICS	1.       ADVERTISING MANAGEMENT 2.       BUSINESS TO BUSINESS MARKETING 3.       SALES & DISTRIBUTION MANAGEMENT 4.       CUSTOMER RELATIONSHIP MANAGEMENT 5.       MARKETING OF HI-TECH PRODUCTS & SERVICES 6.       EVENT MARKETING 7.       ADVANCED MARKETING RESEARCH METHODS 8.       TECHNOLOGIES FOR MARKETING PROFESSIONALS 9.        CASE STUDIES IN MARKETING

 



PGDM BIFAASThis course is designed for the candidates who wish to make careers in financial sector as the course contains lot of specialized financial inputs.
 
Course Structure

TERM – I		TERM - IV
111	MANAGEMENT THEORY AND ORGANIZATION BEHAVIOR	241	PERSONAL FINANCIAL PLANNING AND WEALTH MGT.
112	MICRO ECONOMICS	242	SECURITIES ANALYSIS AND PORTFOLIO MGT.
113	FINANCIAL ACCOUNTING AND ANALYSIS	243	RISK AND TREASURY MANAGEMENT IN BANKS
114	QUANTITATIVE TECHNIQUES	244	TECHNOLOGY MANAGEMENT IN BANKS
115	BUSINESS ENVIRONMENT AND INDIAN FIN. SYSTEM	245	ENTERPRISE RESOURCES PLANNING
116	LEGAL ASPECTS OF BUSINESS AND CORPORATE GOVERNANCE	246	INSURANCE PRODUCTS
117	BUSINESS COMMUNICATION	WS4	ORACLE (WORK SHOP)
WS1	COMPANY PROFILE PRESENTATION
TERM – II		TERM - V
121	MANAGEMENT INFORMATION SYSTEMS	251	INTERNATIONAL FINANCIAL MANAGEMENT
122	MARKETING MANAGEMENT	252	STRATEGIC FINANCIAL MANAGEMENT
123	MACRO ECONOMICS	253	DERIVATIVES
124	FINANCIAL MANAGEMENT	254	INTERNATIONAL BANKING
125	OPERATIONS RESEARCH	255	MANAGEMENT AND MARKETING OF FIN. SERVICES
126	BANKING LAW AND OPERATIONS	256	INSURANCE OPERATIONS
127	RISK MANAGEMENT AND INSURANCE	WS5	BUSINESS PLAN
WS2	ENTERPRISE RISK MANAGEMENT (WORK SHOP)
TERM – III		TERM - VI
131	CAPITAL MARKETS AND INSTRUMENTS	261	AUDIT AND CONTROL SYSTEMS IN BANKS
132	OPERATIONS MANAGEMENT	262	STRATEGIC MANAGEMENT
133	CREDIT MANAGEMENT IN BANKS	263	MANAGEMENT OF INSURANCE BUSINESS
134	MANAGEMENT ACCOUNTING	WS6	FIN. ENGINEERING AND ALTERNATIVE INVESTMENTS
135	PRINCIPLES AND PRACTICES OF INSURANCE
136	BUSINESS RESEARCH METHODS
137	EXPERIENTIAL LEARNING
WS3	FINANCIAL MODELLING (WORK SHOP)

 





PEDAGOGY
Trimester ModelThe PGDM courses are offered under a trimester model. This allows students to undergo more courses, have increased opportunities to learn from various teaching methods and also to perform well with intensive study.

Our instruction base is student centric. The class room instruction hours have been by and large, confined to forenoon sessions and afternoons are devoted for practical exposure to the students by way of guest lectures by corporate executives, live projects, surveys etc. Subject is imparted through lectures, case discussions, role plays, student presentations etc.

Student evaluation is done on a continuous basis. The ratio of internal and external evaluation is 50 and 50.  Internal evaluation components include class room participation by the student, quiz tests, surprise tests, student presentations and assignments.

A faculty member is expected to handover at deailed course outline one week before the commencement of the class work. The class duration is one hour and fifteen minutes and the course is to be taught in 25 sessions.  Detailed course outline consists of Session description, Pre Read by the student, Activities planned, Dates of guest lectures and Dates of tests. We believe that the above model will make both the faculty and students to work hard, plan meticulously and adhere to the deadlines.

In order to encourage the faculty to develop working papers and cases, we have introduced incentive scheme and also strengthened the resource availability like CRISIL Research reports, Economic times and Business line newspapers, ECCH, EBASCO, ICMR and various ARCHIVES for case studies and we have made it mandatory to have minimum 3 case studies in each and every subject.