PGDM – MARKETING

This program has been designed keeping in the mind the high market demand for marketing personnel. It was started in 2006. The curriculum of the program is constantly revised and redesigned in order to cater to the changing needs and demands of the commercial market. Topics such as Visual merchandising, Marketing of IT and ITES, Corporate communications, ERP, Field sales management etc and courses like ERP ensure that students are competent to work in an IT-based environment. Students are given a glimpse of the real world of marketing by exposure to live, on-going projects in corporate sectors.
Internship: 60-days internship (students can acquire hands-on experience of marketing and sales management).

COURSE STRUCTURE FOR PGDM TPS – FINAL

CODE

TRIMESTER – 1

111

Management and Organizational Behavior

112

Managerial Accounting

113

Business Statistics

114

Managerial Communication – 1
(Business English, Business Communication, PD and BRS)

115

Microeconomics
Experiential Learning
CODE TRIMESTER – 2

121

Operations Research

122

Managerial Communication -2
(Business English, Business Communication, PD and Book Review Session )

123

Financial Management

124

Marketing Management – 1

125

Macroeconomics

126

Information Technology for managers
Experiential Learning
CODE TRIMESTER – 3

131

Research Methods

132

Managerial Communication – 3
(Business English, Business Communication, PD and ARS)

133

Operations Management

134

Management Accounting

135

Marketing Management – II

136

Management Information Systems

137

Human Resources Management
Experiential Learning
CODE TRIMESTER – 4

211

Consumer Behaviour

212

Field Sales Management

213

Services Marketing & CRM

214

Digital Marketing

215

Marketing Metrics & Simulation

216

Marketing Strategy

217

Managerial Communication – 4
(GDPI,PD,CRT and HBRARS)
Experiential Learning
CODE TRIMESTER – 5

221

Retailing & Visual Merchandising

222

Product Policy & Brand Management

223

Integrated Marketing Communications

224

Social Media Marketing

225

B2B Marketing

226

FMCG Marketing

227

Managerial Communication – 5
(GDPI,PD,CRT and CRS)
CODE TRIMESTER – 6

231

Law, Ethics & Governance

232

Logistics and Channel Management

233

Rural Marketing

Notes:

  1. Apart from the above, experiential learning module as per TPS.
  2. Since Entrepreneurship has already been taught to M8 batch in term III, MMS would be taught to them instead. For M9 batch, Entrepreneurship would be taught.
  3. Marketing Strategy would be a highly targeted subject with exclusive focus on marketing strategies.
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